Slinky 80th Anniversary 3D Motion
A celebratory film marking the Slinky's 80th anniversary and the launch of a special edition featuring three new versions of the iconic toy.
Three new ways to play
The film imagines the familiar toy in three new forms: Magnetic Slinky, Neon Slinky and Prism Slinky. Each version transforms the same spiral structure through a different material, color palette and visual world.
Designing through material and motion
Each product world was designed around a distinct material behavior: reflective metal for Magnetic Slinky, saturated light for Neon Slinky and transparent surfaces that split light for Prism Slinky. The animation builds on the toy's compression, expansion and circular movement, using the coils and camera direction to connect one world to the next.
Credits
- Storyboard, Design & Animation:
- Shir Lavy
- Sound Design:
- Tal Steinberg
- Special Thanks:
- Ami Sheetrit